진주 고구려 본점

If you're looking for a place in Jinju where modern technology meets traditional hospitality, look no further than the Goguryeo Main Branch in Jinju. This popular restaurant, located in the dynamic Chiram-dong district, is a prime example of high-quality Chinese cuisine in South Korea.

The establishment is known for its spacious and bright interior, which stands out from typical cramped eateries. Visitors often note the impeccable cleanliness and cozy atmosphere, while one of the most memorable "features" of the restaurant is the cute robot servers that help deliver dishes to tables, consistently sparking interest and smiles from guests.

The Goguryeo Main Branch is famous for its generous portions and attention to ingredient quality. With a 4.9 rating, this place is a deserved favorite among locals for family dinners and gatherings. There is an emphasis on a "healthy" approach to traditional dishes, making the meal not only delicious but also enjoyable for those who watch their diet.

For your convenience and itinerary planning, below are the contact details for the establishment. If you are traveling in a large group, it is recommended to check availability in advance.

The main thing to do here is, of course, gastronomic exploration. Be sure to try the signature Jjamppong (짬뽕)—a rich noodle soup that is prepared here to be very hearty yet with a moderate level of spice suitable for most tourists. Another favorite is Tangsuyuk (탕수육), pieces of pork in a sweet and sour sauce made with a sticky rice batter, giving them a unique texture.

Beyond the food, it's interesting to watch the service process. The use of robot servers adds a high-tech and fun element to a standard lunch. The restaurant also features a self-service area for certain toppings and snacks, allowing guests to quickly customize their meal. Thanks to the large halls, even noisy groups feel comfortable here—there’s enough space for everyone.

If you want to feel like a real local, order the Chinese Bibimbap (중화비빔밥). Visitors often emphasize that the quality of the dishes justifies the price, which might be slightly higher than average for Chinese diners but is fully compensated for by the volume and freshness of the ingredients.

The establishment is located in the Chiram-dong district at: 경남 진주시 동진로 20번길 13 (2nd floor). For those unfamiliar with the city, the simplest and most reliable way to get there is by taxi. Drivers in the city are well aware of the popular gastronomic spots in this area.

If you prefer to travel by rental car, there is underground parking near the entrance (next to the adjacent bar). However, keep in mind that it can be full during peak hours, so be prepared to look for a spot on the surrounding streets or at nearby public parking lots. The area is quite walkable, so you can leave your car a bit further away and enjoy the city views on your way to lunch.

Although the Goguryeo Main Branch in Jinju cannot boast a centuries-old history, it has already become a significant point on the region's gastronomic map. This establishment is positioned as a "bonjeom" (본점), meaning the main or head office of the chain. The brand's popularity led to the opening of other branches, such as in the Chojeon-dong area, but this location retains its status as the flagship.

Active mentions of the restaurant in blogs and reviews began around 2021–2022. In a short time, the establishment managed to stand out among numerous competitors thanks to its modern approach to service and interior. Interestingly, the concept is based on the idea of "healthy food from young chefs," attracting not only lovers of classics but also young people who appreciate a fresh take on traditional recipes.

The venue has become a symbol of how traditional Chinese cuisine (Junsik) adapts to the tastes of modern Koreans, offering not just food but a complete visual and aesthetic experience in a clean and bright space that feels more like a cozy cafe than a typical noisy restaurant.

You should set aside 1 to 2 hours for a visit. This is plenty of time to leisurely browse the menu, place your order, and enjoy your meal in a pleasant setting. Given the popularity of the establishment, there might be a short wait during lunch hours, but the service is quite efficient.

If you're planning a visit with a large group, the time may increase slightly due to the abundance of dishes and socializing. In any case, it's a great stop to recharge between sightseeing in the city, allowing you to immerse yourself in the local dining culture.

The restaurant is open to visitors daily from 11:00 AM to 10:00 PM. This is very convenient as the establishment operates without an afternoon break, allowing for a late lunch at any time.

Please note that the last order is taken until 9:30 PM. To avoid rushing and fully enjoy the cuisine, it's best to arrive no later than an hour before closing.

After a hearty lunch or dinner, it’s the perfect time to stroll around the neighborhood. The area offers several interesting spots that will help make your day in the city even more rich and engaging.

Within a few kilometers, you'll find both historical monuments and curious themed sites, including many specialized aquariums that locals love. Below is a list of nearby locations: